1. Marrakech, an international destination on the rise
Morocco welcomed 19.8 million visitors in 2025, a 14% increase in one year, while tourism revenues reached 138 billion dirhams, a historical record. The Kingdom now aims for 26 million tourists by 2030.
For Marrakech: this means a destination whose international visibility and attractiveness continue to grow.
2. Marrakech, Morocco's leading tourism driver
By the end of May 2026, Marrakech had recorded 6.05 million overnight stays in classified tourist accommodation establishments, representing 33% of all national overnight stays, with a 10% increase year-on-year. Its occupancy rate reached 72%.
For an owner: this concentration of tourist activity reinforces Marrakech's appeal for a secondary residence that can be used personally but also valued for rental purposes.
3. Increasing international accessibility
Marrakech-Ménara airport crossed the threshold of 10 million annual passengers for the first time in 2025, representing about 28% of Moroccan air traffic.
Furthermore, the Ministry of Tourism indicates that 52 new international routes were launched in the first half of 2026 and that contracted air capacity for summer 2026 increased by 13%.
Marrakech is becoming easier to reach from major international markets.
4. A region driven by investment dynamics
The Marrakech-Safi region benefits from investment dynamics that support its economic and territorial development.
In 2024, the Marrakech-Safi Regional Investment Center approved 798 projects representing a total amount of 96 billion dirhams, of which more than 36 billion came from private investment. These projects are expected to contribute to the creation of approximately 26,800 jobs.
This dynamic is part of a national strategy aimed at strengthening private investment and territorial development.
For a buyer: Marrakech thus benefits from an economic and infrastructural environment that supports its tourist and residential attractiveness.
5. A high-end positioning taking shape
Morocco is officially seeking to move upmarket and improve the quality of its tourism offer. The new accommodation regulations notably strengthen quality standards and introduce Residential Hotel Units (RIA) for 5-star and Luxury hotels, allowing for the creation of villas aimed at a high-end clientele.
This development is interesting and confirms that high-end private accommodation is now part of the institutional thinking on Morocco's tourism development.
Investing in Marrakech: looking beyond the address
Buying in Marrakech is not just about acquiring a home in a currently popular destination.
It also means taking a position in a city whose international appeal, connectivity, tourist activity, and territorial development continue to evolve.
At NAI Properties, we look beyond the image and the address. We select properties for their architecture, construction quality, environment, and their way of living in Marrakech.
Discover our selection of villas for sale in Marrakech or contact NAI Properties to discuss your project.
Also discover our selection of villas for sale in Marrakech.
Sources:
- https://mtaess.gov.ma/fr/chiffres-cles/
- https://www.maroc.ma/fr/actualites/marrakech-hausse-de-10-des-nuitees-dans-les-ehtc-fin-mai-dernier?
- https://www.onda.ma/content/download/18877/236694/version/62/fichier/CP%2BTrafic%2Bae%CC%81rien%2B2025%2BFR.pdf?
- https://mtaess.gov.ma/fr/conseil-dadministration-de-lonmt-le-maroc-confirme-sa-trajectoire-de-croissance/?
- https://micepp.gov.ma/fr/le-ministre/actualites/le-ministre-mohcine-jazouli-marrakech-safi-pour-la-territorialisation-de-la?
- https://micepp.gov.ma/fr/le-ministre/investissement-et-climat-des-affaires?
- https://www.maroc.ma/fr/actualites/hebergement-touristique-5-arretes-publies-au-bo-pour-amorcer-une-veritable-transformation-qualitative?